We fear missing out. We crave suspense. For a Millennial generation that is highly skeptical of institutions, live content is a breath of fresh air, serving up unfiltered content that is stripped of any manipulation or deception. What is seen is what is true. Unscripted.
Resolutions are about broken things. Since a resolution implies that something ought to be fixed, I'm writing to you instead of 2017. It's a list for me. Not 9-5 me. Not weekend me. Just me.
Yes, we made our football team eat disgusting jelly beans. And yes, it was hilarious. Here's how we made it happen.
Until recently, I’d only ever been on one side of the social media job interview: the hot seat. The toe-tapping,...
Some intriguing new changes are coming to Twitter.
Brace yourselves: Virtual reality is coming. The future of digital media consumption is poised to become all about immersion, and...
I knew the college needed Instagram, and I'd known it for a while. It's a great tool to connect with current and prospective students (think recruitment), and it's gotten to be an expected piece of any well-rounded social media strategy.
It's not me, it's you. We can't keep going on and on like this forever...
Dear 2015, You were good to me. You gave me many laughs and many memories. You challenged me, and sometimes...
They're not quite an image yet they're certainly not a video. They're awkward -- and that's why I like them. The quality is low, and the emotion runs high.
Link to Presentation File: Making Photos Social Strong visuals are important on social. Our brains are hardwired to process information...
There's a reason Comic Sans is said to be the world's most-hated font. It's because typography matters.
Take advantage of viral trends to amplify your reach and boost engagement with your audience. Here's how we're using what's going on in the world around us to create successful content.
The Forbes #MyTopCollege campaign set out with one goal in mind: To have students across the U.S. show — and...
We process visuals much faster than text. And providing a way to make those table cells of “reach” and “impressions” seem less like a foreign language and more like an understandable measure of success is imperative.
So you’ve been tasked with quantifying the relationships, influence, and engagement of your organization but don’t know where to begin. Here’s a social media analytics starter kit to get you started.
This smells like spam. Part of my daily routine involves interacting with people on Twitter. It’s a unique aspect of...
