We thought we were using Facebook as a product for connecting and building communities. In reality, the product has always been us.
Tag: colorado state university
UGC: Content Of The People, By The People, For The People
We're in the midst of a trust crisis, but user-generated content can bring the power back to the people.
5 Tips for Creating Conversations on Facebook without Engagement Baiting
Facebook is stressing the importance of publishers focusing on sharing meaningful, informative, accurate and authentic stories that ignite conversations.
Stepping up Your Facebook Live Through Third-Party Apps/Software
I tried out Switcher Studio for three Facebook Live videos. Here's what I learned.
RIP Snapchat, Instagram Reigns Supreme
Dear Snapchat, New year, same old you. I've come to the realization that some things will never change, and -- to be honest -- I've been spending a lot more time with someone else recently. It's Instagram.
Gracie The Golden: By The Numbers
If every single person reached by this video comprised a U.S. state, that population would surpass New York as the fourth largest state in the U.S.
Campaign: Countdown to 2018
A simple and easy campaign to ring in the new year.
A Non-Designer’s Guide to Design
Good design comes from understanding the rules.
4 Myths About Facebook Reach
I thought I understood Facebook Reach. To me, it was as simple as this: The number of people who have seen your content. I was wrong.
The only thing that is constant is change.
— Heraclitus
Social Trends: New & Noteworthy
The only thing that stays the same is everything changes. Especially in social. Here's a rundown of the latest things to know.
CSU Opened a Brand-New Stadium. Here’s How We Made It Social.
CSU was the only collegiate team in the United States to open a new football stadium in 2017. #CSUSocial was right there for the ride.
Top of mind means tip of tongue.
— Jonah BergerTop
#CSUSocial Intern Life: How I Met Team Social
I was a freshman trying to make a name for myself.
The gift of GIFs: Try this fun GIF tactic on your Facebook Page
It's not a new idea, but it's incredibly engaging.
Ordinary people are products of their environment and fit in. Artists transcend their environment and stand out.
— Oliver Gaspirtz
12 Months. 12 Posts. 12 Words or Less.
You only have less than 8 seconds to capture your audience’s attention. Even if you write a spectacular masterpiece, fans will scroll past if it’s too long.
Inside CSU’s Most Popular Facebook Post
The numbers are staggering: 5.3M people reached. 1.6M views. 500,000+ engagements. Deconstructing CSU's most popular Facebook post. Ever.
Kevin’s Walk: By The Numbers
Last month, I wrote about analytics being the bloodstream of a social strategy, indicating the vitality of a brand. After posting Kevin's Walk, our brand burst into life with a pulse as lively as ever, and the post quickly became our most successful piece of content of all time.
Why It’s Not a Surprise We Made a Video Surprising Students with Puppies
Surprising students and professors with puppies might sound like a silly video idea, but it's actually very strategic. Here's why.