We thought we were using Facebook as a product for connecting and building communities. In reality, the product has always been us.
We're in the midst of a trust crisis, but user-generated content can bring the power back to the people.
Dear Snapchat, New year, same old you. I've come to the realization that some things will never change, and -- to be honest -- I've been spending a lot more time with someone else recently. It's Instagram.
If every single person reached by this video comprised a U.S. state, that population would surpass New York as the fourth largest state in the U.S.
I thought I understood Facebook Reach. To me, it was as simple as this: The number of people who have seen your content. I was wrong.
The only thing that stays the same is everything changes. Especially in social. Here's a rundown of the latest things to know.
Last month, I wrote about analytics being the bloodstream of a social strategy, indicating the vitality of a brand. After posting Kevin's Walk, our brand burst into life with a pulse as lively as ever, and the post quickly became our most successful piece of content of all time.
Analytics is a fluid process. It's all about going from one thing to the next, searching for patterns and other meaningful information gathered from the analysis of data.
Last month, I wrote about Facebook Live and why it is thriving. Things like anticipation and the fear of missing...
We fear missing out. We crave suspense. For a Millennial generation that is highly skeptical of institutions, live content is a breath of fresh air, serving up unfiltered content that is stripped of any manipulation or deception. What is seen is what is true. Unscripted.
Resolutions are about broken things. Since a resolution implies that something ought to be fixed, I'm writing to you instead of 2017. It's a list for me. Not 9-5 me. Not weekend me. Just me.
To listen deeply, share meaningfully, and build community. That's our mission.
To reach the millennial generation, we — as content creators — must embrace the inward/outward juxtaposition of empathy and authenticity.
Until recently, I’d only ever been on one side of the social media job interview: the hot seat. The toe-tapping,...
Yes, being on CSU’s social media team is as fun as it looks. But it’s also serious business being part of a group that has been recognized globally for its creative, engaging and impactful work.