chase baker

2019 Denver Digital Summit: 3 Key Takeaways

The Digital Summit delivers 75+ in-depth digital marketing sessions & workshops to keep you at the forefront of the digital world. Our team attended the two-day conference in Denver, and these themes are the key takeaways from the sessions I was able to attend.

2019 Commencement Wrap-Up

Another commencement season has come and gone. As always, time of year presents many opportunities to create content that celebrates such an exciting time in the lives of our graduating Rams. Here’s a wrap-up of coverage from our team. Honoring Our Outstanding Grads Each semester, our Public Relations team does an incredible job of telling […]

2018 In Review: Top Posts

As we look back at 2018, let’s examine the Top 5 posts for three major platforms (Facebook, Twitter, & Instagram) and consider ways in which this data might affect our 2019 content strategy.

RIP Snapchat, Instagram Reigns Supreme

Dear Snapchat,
New year, same old you.
I’ve come to the realization that some things will never change, and — to be honest — I’ve been spending a lot more time with someone else recently. It’s Instagram.

Kevin’s Walk: By The Numbers

Last month, I wrote about analytics being the bloodstream of a social strategy, indicating the vitality of a brand. After posting Kevin’s Walk, our brand burst into life with a pulse as lively as ever, and the post quickly became our most successful piece of content of all time.

How To: Create A Facebook Live Poll Video

Last month, I wrote about Facebook Live and why it is thriving. Things like anticipation and the fear of missing out drive people to watch and interact with live content. But there’s another trend floating around that uses Facebook’s Live video platform in a different yet equally effective manner: Voting polls. I typically see brands […]

FOMO & Dopamine: Why Facebook Live Is Thriving

We fear missing out. We crave suspense. For a Millennial generation that is highly skeptical of institutions, live content is a breath of fresh air, serving up unfiltered content that is stripped of any manipulation or deception. What is seen is what is true. Unscripted.