Last month, I wrote about analytics being the bloodstream of a social strategy, indicating the vitality of a brand. After posting Kevin's Walk, our brand burst into life with a pulse as lively as ever, and the post quickly became our most successful piece of content of all time.
Analytics is a fluid process. It's all about going from one thing to the next, searching for patterns and other meaningful information gathered from the analysis of data.
Last month, I wrote about Facebook Live and why it is thriving. Things like anticipation and the fear of missing...
We fear missing out. We crave suspense. For a Millennial generation that is highly skeptical of institutions, live content is a breath of fresh air, serving up unfiltered content that is stripped of any manipulation or deception. What is seen is what is true. Unscripted.
Resolutions are about broken things. Since a resolution implies that something ought to be fixed, I'm writing to you instead of 2017. It's a list for me. Not 9-5 me. Not weekend me. Just me.
To listen deeply, share meaningfully, and build community. That's our mission.
To reach the millennial generation, we — as content creators — must embrace the inward/outward juxtaposition of empathy and authenticity.
Until recently, I’d only ever been on one side of the social media job interview: the hot seat. The toe-tapping,...
Yes, being on CSU’s social media team is as fun as it looks. But it’s also serious business being part of a group that has been recognized globally for its creative, engaging and impactful work.
Some intriguing new changes are coming to Twitter.
Brace yourselves: Virtual reality is coming. The future of digital media consumption is poised to become all about immersion, and...
Commencement is a special time of year for us, and we aim to treat it as such. #CSUSocial takes...
It's not me, it's you. We can't keep going on and on like this forever...
Dear 2015, You were good to me. You gave me many laughs and many memories. You challenged me, and sometimes...
They're not quite an image yet they're certainly not a video. They're awkward -- and that's why I like them. The quality is low, and the emotion runs high.
Link to Presentation File: Making Photos Social Strong visuals are important on social. Our brains are hardwired to process information...
There's a reason Comic Sans is said to be the world's most-hated font. It's because typography matters.
Take advantage of viral trends to amplify your reach and boost engagement with your audience. Here's how we're using what's going on in the world around us to create successful content.