Instagram users more often turn to Stories than Feed in two scenarios: for in-the-moment content and for unfiltered, authentic content.
Tag: chase baker
Make Art, Not Content
Nobody cares about your content. That's the harsh truth we must come to accept as modern content creators.
Weapons of Mass Communication: Big Data
We thought we were using Facebook as a product for connecting and building communities. In reality, the product has always been us.
UGC: Content Of The People, By The People, For The People
We're in the midst of a trust crisis, but user-generated content can bring the power back to the people.
RIP Snapchat, Instagram Reigns Supreme
Dear Snapchat, New year, same old you. I've come to the realization that some things will never change, and -- to be honest -- I've been spending a lot more time with someone else recently. It's Instagram.
Gracie The Golden: By The Numbers
If every single person reached by this video comprised a U.S. state, that population would surpass New York as the fourth largest state in the U.S.
4 Myths About Facebook Reach
I thought I understood Facebook Reach. To me, it was as simple as this: The number of people who have seen your content. I was wrong.
The only thing that is constant is change.
— Heraclitus
Social Trends: New & Noteworthy
The only thing that stays the same is everything changes. Especially in social. Here's a rundown of the latest things to know.
Top of mind means tip of tongue.
— Jonah BergerTop
Ordinary people are products of their environment and fit in. Artists transcend their environment and stand out.
— Oliver Gaspirtz
Kevin’s Walk: By The Numbers
Last month, I wrote about analytics being the bloodstream of a social strategy, indicating the vitality of a brand. After posting Kevin's Walk, our brand burst into life with a pulse as lively as ever, and the post quickly became our most successful piece of content of all time.
Social Analytics: The Cost Of Darkness
Analytics is a fluid process. It's all about going from one thing to the next, searching for patterns and other meaningful information gathered from the analysis of data.
We have two ears and one tongue so that we would listen more and talk less.
— DiogenesThere are no traffic jams along the extra mile.
— Roger Staubach
How To: Create A Facebook Live Poll Video
Last month, I wrote about Facebook Live and why it is thriving. Things like anticipation and the fear of missing...
FOMO & Dopamine: Why Facebook Live Is Thriving
We fear missing out. We crave suspense. For a Millennial generation that is highly skeptical of institutions, live content is a breath of fresh air, serving up unfiltered content that is stripped of any manipulation or deception. What is seen is what is true. Unscripted.
New Year’s Resolutions for the Inert Introvert
Resolutions are about broken things. Since a resolution implies that something ought to be fixed, I'm writing to you instead of 2017. It's a list for me. Not 9-5 me. Not weekend me. Just me.
The Art of Sharing Meaningfully
To listen deeply, share meaningfully, and build community. That's our mission.
Empathy & Authenticity: Reaching The Millennial Generation Through Social Media
To reach the millennial generation, we — as content creators — must embrace the inward/outward juxtaposition of empathy and authenticity.