The Digital Summit delivers 75+ in-depth digital marketing sessions & workshops to keep you at the forefront of the digital world. Our team attended the two-day conference in Denver, and these themes are the key takeaways from the sessions I was able to attend.
Tag: chase baker
2019 Commencement Wrap-Up
Another commencement season has come and gone. As always, time of year presents many opportunities to create content that celebrates...
4 Tips To Improve Your Video Editing Workflow
These tips and tricks can help make you a faster, more efficient editor.
Why You Should Embrace Vlogging In 2019
For many prospective students, their final college decision is based on one major factor — which institution made them feel most at home.
2018 In Review: Top Posts
As we look back at 2018, let's examine the Top 5 posts for three major platforms (Facebook, Twitter, & Instagram) and consider ways in which this data might affect our 2019 content strategy.
How To Use Instagram Stories’ New Tools To Make Creative Content
Instagram users more often turn to Stories than Feed in two scenarios: for in-the-moment content and for unfiltered, authentic content.
Make Art, Not Content
Nobody cares about your content. That's the harsh truth we must come to accept as modern content creators.
Weapons of Mass Communication: Big Data
We thought we were using Facebook as a product for connecting and building communities. In reality, the product has always been us.
UGC: Content Of The People, By The People, For The People
We're in the midst of a trust crisis, but user-generated content can bring the power back to the people.
RIP Snapchat, Instagram Reigns Supreme
Dear Snapchat, New year, same old you. I've come to the realization that some things will never change, and -- to be honest -- I've been spending a lot more time with someone else recently. It's Instagram.
Gracie The Golden: By The Numbers
If every single person reached by this video comprised a U.S. state, that population would surpass New York as the fourth largest state in the U.S.
4 Myths About Facebook Reach
I thought I understood Facebook Reach. To me, it was as simple as this: The number of people who have seen your content. I was wrong.
The only thing that is constant is change.
— HeraclitusSocial Trends: New & Noteworthy
The only thing that stays the same is everything changes. Especially in social. Here's a rundown of the latest things to know.
Top of mind means tip of tongue.
— Jonah BergerTop
Ordinary people are products of their environment and fit in. Artists transcend their environment and stand out.
— Oliver GaspirtzKevin’s Walk: By The Numbers
Last month, I wrote about analytics being the bloodstream of a social strategy, indicating the vitality of a brand. After posting Kevin's Walk, our brand burst into life with a pulse as lively as ever, and the post quickly became our most successful piece of content of all time.
Social Analytics: The Cost Of Darkness
Analytics is a fluid process. It's all about going from one thing to the next, searching for patterns and other meaningful information gathered from the analysis of data.