I thought I understood Facebook Reach. To me, it was as simple as this: The number of people who have seen your content. I was wrong.
Last month, I wrote about analytics being the bloodstream of a social strategy, indicating the vitality of a brand. After posting Kevin's Walk, our brand burst into life with a pulse as lively as ever, and the post quickly became our most successful piece of content of all time.
Analytics is a fluid process. It's all about going from one thing to the next, searching for patterns and other meaningful information gathered from the analysis of data.
Resolutions are about broken things. Since a resolution implies that something ought to be fixed, I'm writing to you instead of 2017. It's a list for me. Not 9-5 me. Not weekend me. Just me.
For my New Year’s Social Resolution, I want to dive deeper into the world of social media data analytics. Social...
This Thanksgiving, I was bombarded with questions about my current internship by relatives and friends’ parents. Those questions were then...
It's not me, it's you. We can't keep going on and on like this forever...
We process visuals much faster than text. And providing a way to make those table cells of “reach” and “impressions” seem less like a foreign language and more like an understandable measure of success is imperative.
Things to keep in mind as you hunt for a social media analytics company.
So you’ve been tasked with quantifying the relationships, influence, and engagement of your organization but don’t know where to begin. Here’s a social media analytics starter kit to get you started.