We thought we were using Facebook as a product for connecting and building communities. In reality, the product has always been us.
Tag: analytics
RIP Snapchat, Instagram Reigns Supreme
Dear Snapchat, New year, same old you. I've come to the realization that some things will never change, and -- to be honest -- I've been spending a lot more time with someone else recently. It's Instagram.
Gracie The Golden: By The Numbers
If every single person reached by this video comprised a U.S. state, that population would surpass New York as the fourth largest state in the U.S.
4 Myths About Facebook Reach
I thought I understood Facebook Reach. To me, it was as simple as this: The number of people who have seen your content. I was wrong.
Top of mind means tip of tongue.
— Jonah BergerTop
Kevin’s Walk: By The Numbers
Last month, I wrote about analytics being the bloodstream of a social strategy, indicating the vitality of a brand. After posting Kevin's Walk, our brand burst into life with a pulse as lively as ever, and the post quickly became our most successful piece of content of all time.
Social Analytics: The Cost Of Darkness
Analytics is a fluid process. It's all about going from one thing to the next, searching for patterns and other meaningful information gathered from the analysis of data.
New Year’s Resolutions for the Inert Introvert
Resolutions are about broken things. Since a resolution implies that something ought to be fixed, I'm writing to you instead of 2017. It's a list for me. Not 9-5 me. Not weekend me. Just me.
#CSUSocial Intern Life: A Resolution to Dive Deeper
For my New Year’s Social Resolution, I want to dive deeper into the world of social media data analytics. Social...
#CSUSocial Intern Life: Career Conversations
This Thanksgiving, I was bombarded with questions about my current internship by relatives and friends’ parents. Those questions were then...
Dear Snapchat, We Need To Talk
It's not me, it's you. We can't keep going on and on like this forever...
Social Analytics: Turning Data Into Design
We process visuals much faster than text. And providing a way to make those table cells of “reach” and “impressions” seem less like a foreign language and more like an understandable measure of success is imperative.
Analyzing the Analytics in Your Analysis
Things to keep in mind as you hunt for a social media analytics company.
Social Analytics: The Starter Kit
So you’ve been tasked with quantifying the relationships, influence, and engagement of your organization but don’t know where to begin. Here’s a social media analytics starter kit to get you started.