analytics

Meet #CSUSocial’s Newest Team Member

Hi, I am Arnesh Koul. The Journey so far I have worked in different capacities at CSU for almost 3 years now and have donned a few hats. I started working as a student intern with internal campus communications. It was followed by working with public affairs to measure the efficacy of the University’s PR […]

RIP Snapchat, Instagram Reigns Supreme

Dear Snapchat,
New year, same old you.
I’ve come to the realization that some things will never change, and — to be honest — I’ve been spending a lot more time with someone else recently. It’s Instagram.

Kevin’s Walk: By The Numbers

Last month, I wrote about analytics being the bloodstream of a social strategy, indicating the vitality of a brand. After posting Kevin’s Walk, our brand burst into life with a pulse as lively as ever, and the post quickly became our most successful piece of content of all time.

#CSUSocial Intern Life: A Resolution to Dive Deeper

For my New Year’s Social Resolution, I want to dive deeper into the world of social media data analytics. Social media data analytics are an integral part of any successful social media campaign. It reveals to creators and managers what works and what doesn’t. Social media analytics also reveal trends, such as the best time […]

#CSUSocial Intern Life: Career Conversations

This Thanksgiving, I was bombarded with questions about my current internship by relatives and friends’ parents. Those questions were then followed by a bit of confusion when I explained that I worked in social media, instead of news writing or public relations — two fields that come to mind when a degree in journalism is […]

Social Analytics: The Starter Kit

So you’ve been tasked with quantifying the relationships, influence, and engagement of your organization but don’t know where to begin. Here’s a social media analytics starter kit to get you started.