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Tag: analytics

Top of mind means tip of tongue.

— Jonah Berger

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Kevin’s Walk: By The Numbers

Last month, I wrote about analytics being the bloodstream of a social strategy, indicating the vitality of a brand. After posting Kevin's Walk, our brand burst into life with a pulse as lively as ever, and the post quickly became our most successful piece of content of all time.

Social Analytics: The Starter Kit

So you’ve been tasked with quantifying the relationships, influence, and engagement of your organization but don’t know where to begin. Here’s a social media analytics starter kit to get you started.