An unexpected perk of working in higher education social media is the HESM community.
Understanding Source, Medium and UTMs in Google Analytics.
There’s more to mascots than meets the eye. Here is how we strategically used CAM the Ram to share safety information.
Understanding some of the terms that you are likely to see in most Google Analytics reports.
We’ve got three excellent student vloggers who roam around Fort Collins, camera in tow, and document life as a student here. To get a taste for each of their CSU experiences, head over to A Ram’s Life on YouTube and be sure to subscribe. But first, check out the Q&A below for a basic introduction into the worlds of Ryan, Grace, and Jamie.
First impressions mean everything – especially when it comes to your Instagram feed. Developing a consistent theme can deliver so much value for your brand, whether you’re wanting to increase followers, engagement or set yourself apart from competitors, you can do so by being intentional with your feed.
Social media video storytelling can be used to invite, feature, inspire, explain, announce, entertain, show… and the list goes on and on.
These new social media tools and features will help free up time and (potentially) money in your budget.
Here’s a look at the content driving the most engagement for 5 universities demonstrating excellent social media strategies.
It’s been a long time since I’ve been excited about Facebook. A really long time. But times, they are a changing. I’m happy to say that I’m a big fan of Facebook’s fan badges for Pages.
One-third of the world’s websites run on WordPress. Here are some simple tips to optimize your Wordpress website.
People interact with the content they love. Here’s how to identify and leverage your all-stars for all current and potential fans.
We can no longer ignore Groups. But what’s the best way for a brand to utilize them?
Twice throughout the year, I craft together a more comprehensive look at our team’s performance to see where we stand amongst our competitors and our past performance.
There is plenty of room to experiment with Instagram Stories.
Engaging with the social community is a great way to boost followers and engagement numbers, but beyond that, it helps to create a well-rounded account that people want to follow and get excited about.
Research, travel tips, alumni engagement and more. All in Washington, D.C.
Here’s how we introduced Colorado State University’s 15th president on social media.