Last month, I wrote about analytics being the bloodstream of a social strategy, indicating the vitality of a brand. After posting Kevin's Walk, our brand burst into life with a pulse as lively as ever, and the post quickly became our most successful piece of content of all time.
Surprising students and professors with puppies might sound like a silly video idea, but it's actually very strategic. Here's why.
Interactive video allows storytellers to deliver long-form narratives while maintaining audience interest.
It is time to pass the baton along to the next #CSUSocial intern, so I thought I'd pass on some pointers and advice.
Make your Snapchat stories more relevant and relatable to students... by featuring students.
Analytics is a fluid process. It's all about going from one thing to the next, searching for patterns and other meaningful information gathered from the analysis of data.
Social media...as a profession. Ahh, yes. It really is the best job in the world. But what IS a career in social?
Despite not knowing where I will be in a month, I do know what my hopes I have for myself.
Get your College or University in the Snapchat GeoFilter game. Here's how.
Last month, I wrote about Facebook Live and why it is thriving. Things like anticipation and the fear of missing...
It's the small wins in life.
Typography is composing fonts and typefaces in a meaningful way. Its power often goes unnoticed, despite its influence on everyone. Different...
We fear missing out. We crave suspense. For a Millennial generation that is highly skeptical of institutions, live content is a breath of fresh air, serving up unfiltered content that is stripped of any manipulation or deception. What is seen is what is true. Unscripted.