Tips for getting incoming freshmen to follow your university's Snapchat account
Facebook no longer allows pages to edit link displays. But we've found a trick around it.
Ben Silberman grew up in Iowa spending free time collecting bugs. Evan Sharp was an architect. Paul Sciarra played in...
I was a freshman trying to make a name for myself.
This is Michael Quinn. He’s the newest #CSUSocial intern, and he’s awesome. We’re lucky to have discovered him, which he...
It's not a new idea, but it's incredibly engaging.
Reach deep inside your brand, rip its heart out, throw it on the table, and examine it from every angle. What, exactly, pumps life into your brand? That's your voice.
You only have less than 8 seconds to capture your audience’s attention. Even if you write a spectacular masterpiece, fans will scroll past if it’s too long.
If you're looking for content inspiration and strategy direction for your mascot's social media accounts, here are some lessons I learned from the best in the game.
Rethinking the social media strategy for news and information.
If you've got a smartphone, then you can do Facebook video.
A complete list of graduation assets #CSUSocial created for Spring Commencement 2017
The numbers are staggering: 5.3M people reached. 1.6M views. 500,000+ engagements. Deconstructing CSU's most popular Facebook post. Ever.
Last month, I wrote about analytics being the bloodstream of a social strategy, indicating the vitality of a brand. After posting Kevin's Walk, our brand burst into life with a pulse as lively as ever, and the post quickly became our most successful piece of content of all time.