Rethinking the social media strategy for news and information.
If you've got a smartphone, then you can do Facebook video.
A complete list of graduation assets #CSUSocial created for Spring Commencement 2017
Last month, I wrote about analytics being the bloodstream of a social strategy, indicating the vitality of a brand. After posting Kevin's Walk, our brand burst into life with a pulse as lively as ever, and the post quickly became our most successful piece of content of all time.
Surprising students and professors with puppies might sound like a silly video idea, but it's actually very strategic. Here's why.
Interactive video allows storytellers to deliver long-form narratives while maintaining audience interest.
Make your Snapchat stories more relevant and relatable to students... by featuring students.
Analytics is a fluid process. It's all about going from one thing to the next, searching for patterns and other meaningful information gathered from the analysis of data.
Get your College or University in the Snapchat GeoFilter game. Here's how.
Last month, I wrote about Facebook Live and why it is thriving. Things like anticipation and the fear of missing...
Typography is composing fonts and typefaces in a meaningful way. Its power often goes unnoticed, despite its influence on everyone. Different...
We fear missing out. We crave suspense. For a Millennial generation that is highly skeptical of institutions, live content is a breath of fresh air, serving up unfiltered content that is stripped of any manipulation or deception. What is seen is what is true. Unscripted.
Let's get you talking like a social media Ninja.
Resolutions are about broken things. Since a resolution implies that something ought to be fixed, I'm writing to you instead of 2017. It's a list for me. Not 9-5 me. Not weekend me. Just me.
For my New Year’s Social Resolution, I want to dive deeper into the world of social media data analytics. Social...
To listen deeply, share meaningfully, and build community. That's our mission.
Yes, we made our football team eat disgusting jelly beans. And yes, it was hilarious. Here's how we made it happen.
To reach the millennial generation, we — as content creators — must embrace the inward/outward juxtaposition of empathy and authenticity.