If you're wondering how to optimize your content for the new changes, here are a few thoughts.
Facebook announced that it would dramatically cut back the influence of brand and publisher pages within the News Feed. Here's why I am not in a complete freak out zone.
Five social media content ideas to ease the stress and anxiety of finals week.
If every single person reached by this video comprised a U.S. state, that population would surpass New York as the fourth largest state in the U.S.
Good design comes from understanding the rules.
I thought I understood Facebook Reach. To me, it was as simple as this: The number of people who have seen your content. I was wrong.
Energy and emotion are everything.
One of the hardest things to do in life is to walk away.
Responding to negative reviews is sensitive. Here's what we do.
How Colorado State University approaches Snapchat Takeovers
The first photo is like a sketch. The final form is achieved through editing.
CSU was the only collegiate team in the United States to open a new football stadium in 2017. #CSUSocial was right there for the ride.
Facebook Insights frustrate me. The Insights Overview isn’t accurate or consistent and sometimes doesn’t even work. If analytics are supposed...
This is Michael Quinn. He’s the newest #CSUSocial intern, and he’s awesome. We’re lucky to have discovered him, which he...
Reach deep inside your brand, rip its heart out, throw it on the table, and examine it from every angle. What, exactly, pumps life into your brand? That's your voice.
You only have less than 8 seconds to capture your audience’s attention. Even if you write a spectacular masterpiece, fans will scroll past if it’s too long.
If you're looking for content inspiration and strategy direction for your mascot's social media accounts, here are some lessons I learned from the best in the game.
Rethinking the social media strategy for news and information.