At last year’s AMA tutorial, we focused on social media strategy and shared what/why we post to CSU social media channels. This year, we’re sharing how we do it.
Strategy
Two Reasons To Post When Your Athletics Team is Losing
A look into how when the score isn’t on your side, the content still can be.
Coming Soon: A Redesigned Social Blog
Since the blog began, our social strategy has changed and, therefore, so must our blog design in order to reflect those changes.
Promote Events Using Instagram Story Highlights
Instagram feeds are for pretty pictures. Story Highlights are the perfect place to promote events.
Success is never final, failure is never fatal. It's courage that counts.
— John Wooden
How To Use Instagram Stories’ New Tools To Make Creative Content
Instagram users more often turn to Stories than Feed in two scenarios: for in-the-moment content and for unfiltered, authentic content.
Great stories happen to those who can tell them.
— Ira Glass
Turn New Students Into Fans and Followers
CSU Social gained just about 1,250 new followers on Instagram over the past three weeks. Here’s how we did it.
August Facebook Updates You Should Keep On Your Radar
Here are Facebook's updates from August that publishers should know about.
Do not let your art devolve into content.
— Todd Brison
Make Art, Not Content
Nobody cares about your content. That's the harsh truth we must come to accept as modern content creators.
Taking Care of Your Social Media Community
Until yesterday, I was planning to blog about a video I produced that shares the story of one insanely talented veterinarian,...
5 Tips for Creating Epic Summer Social Media Content
How our mascot's epic summer adventure came to be, how we made it happen, and what we learned.
#SummerCamp: Rethinking Your Summertime Planning Retreat
#SummerCamp is a month-long series (one day a week for four weeks) for #CSUSocial to grow as a team, evaluate efforts from the previous year, strategize for the coming year, and it’s a good excuse to have fun together.
Social Media Relationship Status: It’s Complicated
When distrust is coupled with such high usage of social media from people across a broad spectrum of ages, one thing is certain regarding the relationship between social media creators and consumers: It's complicated.
Dear Collabo-Haters: How Six Brains Led to this Graduation Video
Teamwork makes the dream work.
Inspiration to Execution: CSU’s Alma Mater Graduation Music Video
We made an Alma Mater video for graduation. Here's how we did it. PS - turn up the volume ;)
Weapons of Mass Communication: Big Data
We thought we were using Facebook as a product for connecting and building communities. In reality, the product has always been us.
"Senator, we run ads."
— Mark Zuckerberg
Tough Talks: Making Hard Conversations Social
If it's happening in the world, it's probably happening on your campus. And if it's happening on your campus, it needs to be discussed.