When distrust is coupled with such high usage of social media from people across a broad spectrum of ages, one thing is certain regarding the relationship between social media creators and consumers: It's complicated.
Teamwork makes the dream work.
We made an Alma Mater video for graduation. Here's how we did it. PS - turn up the volume ;)
We thought we were using Facebook as a product for connecting and building communities. In reality, the product has always been us.
If it's happening in the world, it's probably happening on your campus. And if it's happening on your campus, it needs to be discussed.
We're in the midst of a trust crisis, but user-generated content can bring the power back to the people.
Get out your sharpies, markers, and sketchbooks, it's time to go old school.
Dear Snapchat, New year, same old you. I've come to the realization that some things will never change, and -- to be honest -- I've been spending a lot more time with someone else recently. It's Instagram.
If you're wondering how to optimize your content for the new changes, here are a few thoughts.
Facebook announced that it would dramatically cut back the influence of brand and publisher pages within the News Feed. Here's why I am not in a complete freak out zone.
Five social media content ideas to ease the stress and anxiety of finals week.
If every single person reached by this video comprised a U.S. state, that population would surpass New York as the fourth largest state in the U.S.
Good design comes from understanding the rules.
I thought I understood Facebook Reach. To me, it was as simple as this: The number of people who have seen your content. I was wrong.
Energy and emotion are everything.
One of the hardest things to do in life is to walk away.
Responding to negative reviews is sensitive. Here's what we do.