Google Search Console is an excellent tool for optimizing your webpages to address search queries that are not bringing the clicks.
YouTube is serving more personalized content than ever before. In this blog post we attempt to deconstruct YouTube's algorithm heading into 2020.
With the start of a new year, it’s time to reflect on what worked last year and adjust strategy going...
Here's five projects that stand out as fond memories during my time with CSU Social.
Google Search Console helps you monitor, manage, and troubleshoot issues with your website's presence on Google.
New Job…Sorta Starting in January I will be transitioning out of working for CSU Social and moving into fully working...
Something wild -- in a good way -- is happening with our new YouTube series called A Ram's Life, and I don't understand what's driving the surge. This blog entry is all about trying to discover the answers to the questions I now have.
There's more to mascots than meets the eye. Here is how we strategically used CAM the Ram to share safety information.
We've got three excellent student vloggers who roam around Fort Collins, camera in tow, and document life as a student here. To get a taste for each of their CSU experiences, head over to A Ram's Life on YouTube and be sure to subscribe. But first, check out the Q&A below for a basic introduction into the worlds of Ryan, Grace, and Jamie.
First impressions mean everything – especially when it comes to your Instagram feed. Developing a consistent theme can deliver so much value for your brand, whether you’re wanting to increase followers, engagement or set yourself apart from competitors, you can do so by being intentional with your feed.
Social media video storytelling can be used to invite, feature, inspire, explain, announce, entertain, show… and the list goes on and on.
Here's a look at the content driving the most engagement for 5 universities demonstrating excellent social media strategies.
One-third of the world's websites run on WordPress. Here are some simple tips to optimize your Wordpress website.
People interact with the content they love. Here's how to identify and leverage your all-stars for all current and potential fans.
We can no longer ignore Groups. But what's the best way for a brand to utilize them?
Twice throughout the year, I craft together a more comprehensive look at our team’s performance to see where we stand amongst our competitors and our past performance.
6 SEO basics that you should absolutely be doing.
There is plenty of room to experiment with Instagram Stories.
Engaging with the social community is a great way to boost followers and engagement numbers, but beyond that, it helps to create a well-rounded account that people want to follow and get excited about.
Here's how we introduced Colorado State University's 15th president on social media.