Reach deep inside your brand, rip its heart out, throw it on the table, and examine it from every angle. What, exactly, pumps life into your brand? That's your voice.
Strategy
12 Months. 12 Posts. 12 Words or Less.
You only have less than 8 seconds to capture your audience’s attention. Even if you write a spectacular masterpiece, fans will scroll past if it’s too long.
Mascots on Social Media: Lessons from the Best
If you're looking for content inspiration and strategy direction for your mascot's social media accounts, here are some lessons I learned from the best in the game.
Why We Launched CSU News on Facebook
Rethinking the social media strategy for news and information.
Creating Video for Facebook is Easier Than You Think
If you've got a smartphone, then you can do Facebook video.
Graduation Creative Collection That Helped #CSUSocial Reach 6.5M on Facebook
A complete list of graduation assets #CSUSocial created for Spring Commencement 2017
Kevin’s Walk: By The Numbers
Last month, I wrote about analytics being the bloodstream of a social strategy, indicating the vitality of a brand. After posting Kevin's Walk, our brand burst into life with a pulse as lively as ever, and the post quickly became our most successful piece of content of all time.
Why It’s Not a Surprise We Made a Video Surprising Students with Puppies
Surprising students and professors with puppies might sound like a silly video idea, but it's actually very strategic. Here's why.
Doubling User Retention With Interactive Video
Interactive video allows storytellers to deliver long-form narratives while maintaining audience interest.
Snapchat Pro Tip: Let Students Tell Your Story
Make your Snapchat stories more relevant and relatable to students... by featuring students.
Social Analytics: The Cost Of Darkness
Analytics is a fluid process. It's all about going from one thing to the next, searching for patterns and other meaningful information gathered from the analysis of data.
5 Ways to Build a Snapchat GeoFilter Strategy
Get your College or University in the Snapchat GeoFilter game. Here's how.
How To: Create A Facebook Live Poll Video
Last month, I wrote about Facebook Live and why it is thriving. Things like anticipation and the fear of missing...
The Power of Typography
Typography is composing fonts and typefaces in a meaningful way. Its power often goes unnoticed, despite its influence on everyone. Different...
FOMO & Dopamine: Why Facebook Live Is Thriving
We fear missing out. We crave suspense. For a Millennial generation that is highly skeptical of institutions, live content is a breath of fresh air, serving up unfiltered content that is stripped of any manipulation or deception. What is seen is what is true. Unscripted.
20 Social Media Terms You Should Prolly Know
Let's get you talking like a social media Ninja.
New Year’s Resolutions for the Inert Introvert
Resolutions are about broken things. Since a resolution implies that something ought to be fixed, I'm writing to you instead of 2017. It's a list for me. Not 9-5 me. Not weekend me. Just me.
#CSUSocial Intern Life: A Resolution to Dive Deeper
For my New Year’s Social Resolution, I want to dive deeper into the world of social media data analytics. Social...
“A ship in harbor is safe — but that is not what ships are built for.”
— John A. Shedd
The Art of Sharing Meaningfully
To listen deeply, share meaningfully, and build community. That's our mission.