Google Search Console is an excellent tool for optimizing your webpages to address search queries that are not bringing the clicks.
Strategy
Understanding YouTube’s Algorithm in 2020
YouTube is serving more personalized content than ever before. In this blog post we attempt to deconstruct YouTube's algorithm heading into 2020.
Social Media Analytics Toolbox
With the start of a new year, it’s time to reflect on what worked last year and adjust strategy going...
My Top 5 Moments Over The Past 5 Years
Here's five projects that stand out as fond memories during my time with CSU Social.
A Beginner’s Guide to Google Search Console
Google Search Console helps you monitor, manage, and troubleshoot issues with your website's presence on Google.
Highlights and tips from my time with CSU Social
New Job…Sorta Starting in January I will be transitioning out of working for CSU Social and moving into fully working...
YouTube Vlogging Strategy: What Just Happened?!
Something wild -- in a good way -- is happening with our new YouTube series called A Ram's Life, and I don't understand what's driving the surge. This blog entry is all about trying to discover the answers to the questions I now have.
Making E-Scooter Safety Information Social
There's more to mascots than meets the eye. Here is how we strategically used CAM the Ram to share safety information.
Get To Know The CSU Vloggers
We've got three excellent student vloggers who roam around Fort Collins, camera in tow, and document life as a student here. To get a taste for each of their CSU experiences, head over to A Ram's Life on YouTube and be sure to subscribe. But first, check out the Q&A below for a basic introduction into the worlds of Ryan, Grace, and Jamie.
Instagram Feed Inspiration
First impressions mean everything – especially when it comes to your Instagram feed. Developing a consistent theme can deliver so much value for your brand, whether you’re wanting to increase followers, engagement or set yourself apart from competitors, you can do so by being intentional with your feed.
Social Media Storytelling: 7 Types of Video Storytelling for Social Media
Social media video storytelling can be used to invite, feature, inspire, explain, announce, entertain, show… and the list goes on and on.
5 Universities With A Strong Social Strategy
Here's a look at the content driving the most engagement for 5 universities demonstrating excellent social media strategies.
Simple SEO Tips For Your WordPress Website
One-third of the world's websites run on WordPress. Here are some simple tips to optimize your Wordpress website.
How to Leverage Your All-Stars on Social Media
People interact with the content they love. Here's how to identify and leverage your all-stars for all current and potential fans.
A Look Into Facebook Groups
We can no longer ignore Groups. But what's the best way for a brand to utilize them?
2019 Bi-Annual Social Media Report
Twice throughout the year, I craft together a more comprehensive look at our team’s performance to see where we stand amongst our competitors and our past performance.
SEO Essentials : 6 Things To Absolutely Do For Your SEO
6 SEO basics that you should absolutely be doing.
10 Ideas for Instagram Stories
There is plenty of room to experiment with Instagram Stories.
Social Media Community Management Tips
Engaging with the social community is a great way to boost followers and engagement numbers, but beyond that, it helps to create a well-rounded account that people want to follow and get excited about.
Introducing A New University President on Social Media
Here's how we introduced Colorado State University's 15th president on social media.