How Colorado State University approaches Snapchat Takeovers
The first photo is like a sketch. The final form is achieved through editing.
CSU was the only collegiate team in the United States to open a new football stadium in 2017. #CSUSocial was right there for the ride.
Facebook Insights frustrate me. The Insights Overview isn’t accurate or consistent and sometimes doesn’t even work. If analytics are supposed...
This is Michael Quinn. He’s the newest #CSUSocial intern, and he’s awesome. We’re lucky to have discovered him, which he...
Reach deep inside your brand, rip its heart out, throw it on the table, and examine it from every angle. What, exactly, pumps life into your brand? That's your voice.
You only have less than 8 seconds to capture your audience’s attention. Even if you write a spectacular masterpiece, fans will scroll past if it’s too long.
If you're looking for content inspiration and strategy direction for your mascot's social media accounts, here are some lessons I learned from the best in the game.
Rethinking the social media strategy for news and information.
If you've got a smartphone, then you can do Facebook video.
A complete list of graduation assets #CSUSocial created for Spring Commencement 2017
Last month, I wrote about analytics being the bloodstream of a social strategy, indicating the vitality of a brand. After posting Kevin's Walk, our brand burst into life with a pulse as lively as ever, and the post quickly became our most successful piece of content of all time.
Surprising students and professors with puppies might sound like a silly video idea, but it's actually very strategic. Here's why.
Interactive video allows storytellers to deliver long-form narratives while maintaining audience interest.
Make your Snapchat stories more relevant and relatable to students... by featuring students.
Analytics is a fluid process. It's all about going from one thing to the next, searching for patterns and other meaningful information gathered from the analysis of data.
Get your College or University in the Snapchat GeoFilter game. Here's how.
Last month, I wrote about Facebook Live and why it is thriving. Things like anticipation and the fear of missing...
Typography is composing fonts and typefaces in a meaningful way. Its power often goes unnoticed, despite its influence on everyone. Different...