When distrust is coupled with such high usage of social media from people across a broad spectrum of ages, one thing is certain regarding the relationship between social media creators and consumers: It's complicated.
Strategy
Dear Collabo-Haters: How Six Brains Led to this Graduation Video
Teamwork makes the dream work.
Inspiration to Execution: CSU’s Alma Mater Graduation Music Video
We made an Alma Mater video for graduation. Here's how we did it. PS - turn up the volume ;)
Weapons of Mass Communication: Big Data
We thought we were using Facebook as a product for connecting and building communities. In reality, the product has always been us.
"Senator, we run ads."
— Mark Zuckerberg
Tough Talks: Making Hard Conversations Social
If it's happening in the world, it's probably happening on your campus. And if it's happening on your campus, it needs to be discussed.
UGC: Content Of The People, By The People, For The People
We're in the midst of a trust crisis, but user-generated content can bring the power back to the people.
When we use a network, the most important asset we get is access to one another.
— Clay Shirky
Creating Stop-Motion Illustrations for Social Media
Get out your sharpies, markers, and sketchbooks, it's time to go old school.
RIP Snapchat, Instagram Reigns Supreme
Dear Snapchat, New year, same old you. I've come to the realization that some things will never change, and -- to be honest -- I've been spending a lot more time with someone else recently. It's Instagram.
Facebook’s News Feed Change: Tips for Publishers
If you're wondering how to optimize your content for the new changes, here are a few thoughts.
Facebook’s Big Changes
Facebook announced that it would dramatically cut back the influence of brand and publisher pages within the News Feed. Here's why I am not in a complete freak out zone.
5 Ideas for Finals Week
Five social media content ideas to ease the stress and anxiety of finals week.
Gracie The Golden: By The Numbers
If every single person reached by this video comprised a U.S. state, that population would surpass New York as the fourth largest state in the U.S.
A Non-Designer’s Guide to Design
Good design comes from understanding the rules.
4 Myths About Facebook Reach
I thought I understood Facebook Reach. To me, it was as simple as this: The number of people who have seen your content. I was wrong.
Failure is a bend in the road, not the end of the road.
— Roy T. Bennett
CSU Rams Game Day Through Photos
Energy and emotion are everything.
When to Pull the Plug on a Project
One of the hardest things to do in life is to walk away.
Strategy for Negative Reviews on Facebook
Responding to negative reviews is sensitive. Here's what we do.