If you read the title of this blog and thought to yourself, “Why would it not be a good idea...
Fails
When to Pull the Plug on a Project
One of the hardest things to do in life is to walk away.
Tag, You’re It. How to Deal with Facebook Spam Tags
It's not cool when a spammer tags itself in more than 25 Facebook posts over the past year.
Strategy for Negative Reviews on Facebook
Responding to negative reviews is sensitive. Here's what we do.
Learning from Failing
Sometimes you win. Sometimes you fail epically. It's ok, as long as you learn.
10 Things We Learned Despite Losing the #MyTopCollege Campaign
The Forbes #MyTopCollege campaign set out with one goal in mind: To have students across the U.S. show — and...
It’s Not a Hall of Shame: Embracing Failure in Social Media
The importance of turning a #fail into an educational win.
Don’t Get Too Cute… A Social Fail
Sometimes... you try to hard to post cool stuff and fail. This is one of those times. This is real life.