Nobody cares about your content.
That’s the harsh truth we must come to accept as modern content creators.
Engagement
How our mascot’s epic summer adventure came to be, how we made it happen, and what we learned.
If it’s happening in the world, it’s probably happening on your campus. And if it’s happening on your campus, it needs to be discussed.
Facebook is stressing the importance of publishers focusing on sharing meaningful, informative, accurate and authentic stories that ignite conversations.
We’re in the midst of a trust crisis, but user-generated content can bring the power back to the people.
I thought I understood Facebook Reach.
To me, it was as simple as this: The number of people who have seen your content.
I was wrong.
CSU’s top five most liked Instagram photos of ALL TIME were posted within the first six weeks of classes the fall 2017 semester.
Ben Silberman grew up in Iowa spending free time collecting bugs. Evan Sharp was an architect. Paul Sciarra played in a country-western band. Joining forces in 2010, these three men who have studied at Yale, the University of Chicago and Columbia founded Pinterest, which has quickly risen to become the third most popular social network […]
Tips for getting incoming freshmen to follow your university’s Snapchat account
I was a freshman trying to make a name for myself.
It’s not a new idea, but it’s incredibly engaging.
Last month, I wrote about analytics being the bloodstream of a social strategy, indicating the vitality of a brand. After posting Kevin’s Walk, our brand burst into life with a pulse as lively as ever, and the post quickly became our most successful piece of content of all time.
Surprising students and professors with puppies might sound like a silly video idea, but it’s actually very strategic. Here’s why.
The numbers are staggering: 5.3M people reached. 1.6M views. 500,000+ engagements. Deconstructing CSU’s most popular Facebook post. Ever.
Last month, I wrote about Facebook Live and why it is thriving. Things like anticipation and the fear of missing out drive people to watch and interact with live content. But there’s another trend floating around that uses Facebook’s Live video platform in a different yet equally effective manner: Voting polls. I typically see brands […]
To listen deeply, share meaningfully, and build community. That’s our mission.
Why they worked: Tips and examples for creating engaging videos for Facebook.
This Thanksgiving, I was bombarded with questions about my current internship by relatives and friends’ parents. Those questions were then followed by a bit of confusion when I explained that I worked in social media, instead of news writing or public relations — two fields that come to mind when a degree in journalism is […]