YouTube LinkedIn Google+ Instagram Pinterest FourSquare Flickr

Kevin’s Walk: By The Numbers

Last month, I wrote about analytics being the bloodstream of a social strategy, indicating the vitality of a brand. After posting Kevin's Walk, our brand burst into life with a pulse as lively as ever, and the post quickly became our most successful piece of content of all time.

#CSUSocial Intern Life: Career Conversations

This Thanksgiving, I was bombarded with questions about my current internship by relatives and friends’ parents. Those questions were then...

Empathy & Authenticity: Reaching The Millennial Generation Through Social Media

To reach the millennial generation, we  —  as content creators  —  must embrace the inward/outward juxtaposition of empathy and authenticity.