I thought I understood Facebook Reach. To me, it was as simple as this: The number of people who have seen your content. I was wrong.
CSU's top five most liked Instagram photos of ALL TIME were posted within the first six weeks of classes the fall 2017 semester.
Ben Silberman grew up in Iowa spending free time collecting bugs. Evan Sharp was an architect. Paul Sciarra played in...
Tips for getting incoming freshmen to follow your university's Snapchat account
I was a freshman trying to make a name for myself.
It's not a new idea, but it's incredibly engaging.
Last month, I wrote about analytics being the bloodstream of a social strategy, indicating the vitality of a brand. After posting Kevin's Walk, our brand burst into life with a pulse as lively as ever, and the post quickly became our most successful piece of content of all time.
Surprising students and professors with puppies might sound like a silly video idea, but it's actually very strategic. Here's why.
The numbers are staggering: 5.3M people reached. 1.6M views. 500,000+ engagements. Deconstructing CSU's most popular Facebook post. Ever.
Last month, I wrote about Facebook Live and why it is thriving. Things like anticipation and the fear of missing...
To listen deeply, share meaningfully, and build community. That's our mission.
Why they worked: Tips and examples for creating engaging videos for Facebook.
This Thanksgiving, I was bombarded with questions about my current internship by relatives and friends’ parents. Those questions were then...
To reach the millennial generation, we — as content creators — must embrace the inward/outward juxtaposition of empathy and authenticity.
Secrets and to show you what Colorado State University's top pins are...and why.
Different social media content ideas for the summer slowdown.
How a Facebook page with only 4K likes reached over 1 million people with one post.
Life and death of CSU's mascot, CAM the Ram.
Intertwining students into your social media team.
How #CSUSocial connected with the Class of 2019 during #RamWelcome.