Instagram users more often turn to Stories than Feed in two scenarios: for in-the-moment content and for unfiltered, authentic content.
CSU Social gained just about 1,250 new followers on Instagram over the past three weeks. Here’s how we did it.
Four engagement techniques that generated more than 11,000 reactions, 2,000 shares and 1,200 comments in a two-week period.
Nobody cares about your content. That's the harsh truth we must come to accept as modern content creators.
How our mascot's epic summer adventure came to be, how we made it happen, and what we learned.
If it's happening in the world, it's probably happening on your campus. And if it's happening on your campus, it needs to be discussed.
We're in the midst of a trust crisis, but user-generated content can bring the power back to the people.
Facebook is stressing the importance of publishers focusing on sharing meaningful, informative, accurate and authentic stories that ignite conversations.
I thought I understood Facebook Reach. To me, it was as simple as this: The number of people who have seen your content. I was wrong.
CSU's top five most liked Instagram photos of ALL TIME were posted within the first six weeks of classes the fall 2017 semester.
Tips for getting incoming freshmen to follow your university's Snapchat account
Ben Silberman grew up in Iowa spending free time collecting bugs. Evan Sharp was an architect. Paul Sciarra played in...
I was a freshman trying to make a name for myself.
It's not a new idea, but it's incredibly engaging.
The numbers are staggering: 5.3M people reached. 1.6M views. 500,000+ engagements. Deconstructing CSU's most popular Facebook post. Ever.
Last month, I wrote about analytics being the bloodstream of a social strategy, indicating the vitality of a brand. After posting Kevin's Walk, our brand burst into life with a pulse as lively as ever, and the post quickly became our most successful piece of content of all time.
Surprising students and professors with puppies might sound like a silly video idea, but it's actually very strategic. Here's why.
Last month, I wrote about Facebook Live and why it is thriving. Things like anticipation and the fear of missing...
To listen deeply, share meaningfully, and build community. That's our mission.
Why they worked: Tips and examples for creating engaging videos for Facebook.