“A lack of response is actually a response. It’s a response that says, ‘We don’t care about you very much’.” - Jay Baer, Social Media Expert
Endo the "Jumping Dog" went viral after we posted the video to social media. But, why?
Are brands listening to my tweets? I wasn’t sure. So, I started paying attention. Let’s take a look at what happened when I tweeted 10 times to 10 brands over the past several months.
The cat's out of the bag, social videos are hot. So let's talk about video marketing... right meow.
After a few days of networking and soaking up as much information as possible at AMA Higher Ed 2018, I left Orlando and came back to Fort Collins with five key takeaways.
Instagram users more often turn to Stories than Feed in two scenarios: for in-the-moment content and for unfiltered, authentic content.
CSU Social gained just about 1,250 new followers on Instagram over the past three weeks. Here’s how we did it.
Four engagement techniques that generated more than 11,000 reactions, 2,000 shares and 1,200 comments in a two-week period.
Nobody cares about your content. That's the harsh truth we must come to accept as modern content creators.
How our mascot's epic summer adventure came to be, how we made it happen, and what we learned.
If it's happening in the world, it's probably happening on your campus. And if it's happening on your campus, it needs to be discussed.
We're in the midst of a trust crisis, but user-generated content can bring the power back to the people.
Facebook is stressing the importance of publishers focusing on sharing meaningful, informative, accurate and authentic stories that ignite conversations.
I thought I understood Facebook Reach. To me, it was as simple as this: The number of people who have seen your content. I was wrong.
CSU's top five most liked Instagram photos of ALL TIME were posted within the first six weeks of classes the fall 2017 semester.
Tips for getting incoming freshmen to follow your university's Snapchat account
Ben Silberman grew up in Iowa spending free time collecting bugs. Evan Sharp was an architect. Paul Sciarra played in...
I was a freshman trying to make a name for myself.
It's not a new idea, but it's incredibly engaging.
The numbers are staggering: 5.3M people reached. 1.6M views. 500,000+ engagements. Deconstructing CSU's most popular Facebook post. Ever.