The numbers are staggering: 5.3M people reached. 1.6M views. 500,000+ engagements. Deconstructing CSU's most popular Facebook post. Ever.
Last month, I wrote about analytics being the bloodstream of a social strategy, indicating the vitality of a brand. After posting Kevin's Walk, our brand burst into life with a pulse as lively as ever, and the post quickly became our most successful piece of content of all time.
Surprising students and professors with puppies might sound like a silly video idea, but it's actually very strategic. Here's why.
Last month, I wrote about Facebook Live and why it is thriving. Things like anticipation and the fear of missing...
To listen deeply, share meaningfully, and build community. That's our mission.
Why they worked: Tips and examples for creating engaging videos for Facebook.
This Thanksgiving, I was bombarded with questions about my current internship by relatives and friends’ parents. Those questions were then...
To reach the millennial generation, we — as content creators — must embrace the inward/outward juxtaposition of empathy and authenticity.
Secrets and to show you what Colorado State University's top pins are...and why.
Different social media content ideas for the summer slowdown.
How a Facebook page with only 4K likes reached over 1 million people with one post.
Life and death of CSU's mascot, CAM the Ram.
Intertwining students into your social media team.
There are a lot of ways to engage with freshmen classes during welcome week. Here's what we did during Ram Welcome.
How #CSUSocial connected with the Class of 2019 during #RamWelcome.
How the College of Agricultural Sciences turned Cow Appreciation Day into a social #win.
This smells like spam. Part of my daily routine involves interacting with people on Twitter. It’s a unique aspect of...
Who did you become? We asked. They answered. Never mind our on-campus brewery, our mountainous playground we call our backyard....
National Signing Day has become an increasingly publicized event for college athletic departments, especially for football programs.
How to create varied, inclusive content across all platforms for a holiday.