Instagram users more often turn to Stories than Feed in two scenarios: for in-the-moment content and for unfiltered, authentic content.
CSU Social gained just about 1,250 new followers on Instagram over the past three weeks. Here’s how we did it.
Nobody cares about your content. That's the harsh truth we must come to accept as modern content creators.
Until yesterday, I was planning to blog about a video I produced that shares the story of one insanely talented veterinarian,...
How our mascot's epic summer adventure came to be, how we made it happen, and what we learned.
Teamwork makes the dream work.
Many of us have been tasked to make science social, something that’s easier said than done.
If it's happening in the world, it's probably happening on your campus. And if it's happening on your campus, it needs to be discussed.
Social and digital media professionals are on the front lines of building authentic and organic relationships with our customers.
We're in the midst of a trust crisis, but user-generated content can bring the power back to the people.
I tried out Switcher Studio for three Facebook Live videos. Here's what I learned.
Empowering and bold, moody and flat, check out some of 2018's trendiest trends.
Five social media content ideas to ease the stress and anxiety of finals week.
Good design comes from understanding the rules.
Energy and emotion are everything.
It's not cool when a spammer tags itself in more than 25 Facebook posts over the past year.
How Colorado State University approaches Snapchat Takeovers
The first photo is like a sketch. The final form is achieved through editing.
Facebook Insights frustrate me. The Insights Overview isn’t accurate or consistent and sometimes doesn’t even work. If analytics are supposed...
Tips for getting incoming freshmen to follow your university's Snapchat account