Social and digital media professionals are on the front lines of building authentic and organic relationships with our customers.
We're in the midst of a trust crisis, but user-generated content can bring the power back to the people.
I tried out Switcher Studio for three Facebook Live videos. Here's what I learned.
Empowering and bold, moody and flat, check out some of 2018's trendiest trends.
Five social media content ideas to ease the stress and anxiety of finals week.
Good design comes from understanding the rules.
Energy and emotion are everything.
It's not cool when a spammer tags itself in more than 25 Facebook posts over the past year.
How Colorado State University approaches Snapchat Takeovers
The first photo is like a sketch. The final form is achieved through editing.
Facebook Insights frustrate me. The Insights Overview isn’t accurate or consistent and sometimes doesn’t even work. If analytics are supposed...
Tips for getting incoming freshmen to follow your university's Snapchat account
Facebook no longer allows pages to edit link displays. But we've found a trick around it.
Ben Silberman grew up in Iowa spending free time collecting bugs. Evan Sharp was an architect. Paul Sciarra played in...
You only have less than 8 seconds to capture your audience’s attention. Even if you write a spectacular masterpiece, fans will scroll past if it’s too long.
If you're looking for content inspiration and strategy direction for your mascot's social media accounts, here are some lessons I learned from the best in the game.
A complete list of graduation assets #CSUSocial created for Spring Commencement 2017
Surprising students and professors with puppies might sound like a silly video idea, but it's actually very strategic. Here's why.
It is time to pass the baton along to the next #CSUSocial intern, so I thought I'd pass on some pointers and advice.
Make your Snapchat stories more relevant and relatable to students... by featuring students.