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12 Months. 12 Posts. 12 Words or Less.

You only have less than 8 seconds to capture your audience’s attention. Even if you write a spectacular masterpiece, fans will scroll past if it’s too long.

Jen Smith
Assistant Director of Social and Digital Media | Division of External Relations
Third-generation Fort Collins native. Former Husker and pro softball player. Loves avocados, flip flops, cowboy boots, ice cream, playing the guitar, traveling, live music, dogs and DIY projects. Hates snakes. That's it – just snakes. Well, snakes and math. Proudest social moment: CSU's post for #LoveWins.

Mascots on Social Media: Lessons from the Best

If you're looking for content inspiration and strategy direction for your mascot's social media accounts, here are some lessons I learned from the best in the game.

Graduation Creative Collection That Helped #CSUSocial Reach 6.5M on Facebook

A complete list of graduation assets #CSUSocial created for Spring Commencement 2017

Why It’s Not a Surprise We Made a Video Surprising Students with Puppies

Surprising students and professors with puppies might sound like a silly video idea, but it's actually very strategic. Here's why.

Snapchat Pro Tip: Let Students Tell Your Story

Make your Snapchat stories more relevant and relatable to students... by featuring students.

Jen Smith
Assistant Director of Social and Digital Media | Division of External Relations
Third-generation Fort Collins native. Former Husker and pro softball player. Loves avocados, flip flops, cowboy boots, ice cream, playing the guitar, traveling, live music, dogs and DIY projects. Hates snakes. That's it – just snakes. Well, snakes and math. Proudest social moment: CSU's post for #LoveWins.

Social Analytics: The Cost Of Darkness

Analytics is a fluid process. It's all about going from one thing to the next, searching for patterns and other meaningful information gathered from the analysis of data.

The Difference Between Using Social Media for Yourself vs. For A Brand

Social media...as a profession. Ahh, yes. It really is the best job in the world. But what IS a career in social?

How To: Create A Facebook Live Poll Video

Last month, I wrote about Facebook Live and why it is thriving. Things like anticipation and the fear of missing...

Quick Facebook Hacks that Might Make Your Life a Little Easier

It's the small wins in life.

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Ashley Manweiler
Colorado State alum. Graduated in 2013 with a B.A. in journalism and technical communications, concentration in public relations. I’m not a science genius, but I write about it a lot. My favorite social media platform? Buzzfeed.

FOMO & Dopamine: Why Facebook Live Is Thriving

We fear missing out. We crave suspense. For a Millennial generation that is highly skeptical of institutions, live content is a breath of fresh air, serving up unfiltered content that is stripped of any manipulation or deception. What is seen is what is true. Unscripted.

20 Social Media Terms You Should Prolly Know

Let's get you talking like a social media Ninja.

Jen Smith
Assistant Director of Social and Digital Media | Division of External Relations
Third-generation Fort Collins native. Former Husker and pro softball player. Loves avocados, flip flops, cowboy boots, ice cream, playing the guitar, traveling, live music, dogs and DIY projects. Hates snakes. That's it – just snakes. Well, snakes and math. Proudest social moment: CSU's post for #LoveWins.

New Year’s Resolutions for the Inert Introvert

Resolutions are about broken things. Since a resolution implies that something ought to be fixed, I'm writing to you instead of 2017. It's a list for me. Not 9-5 me. Not weekend me. Just me.

The Art of Sharing Meaningfully

To listen deeply, share meaningfully, and build community. That's our mission.

Tips for Creating Your Personal Brand on Twitter

Everything from creating a profile, to building a following, to strategizing what to tweet.

Ashley Manweiler
Colorado State alum. Graduated in 2013 with a B.A. in journalism and technical communications, concentration in public relations. I’m not a science genius, but I write about it a lot. My favorite social media platform? Buzzfeed.

5 Ideas for Content Inspiration

We’ve all been there. As social media professionals for brands, there are days when you find yourself in a content drought.

Going Viral: The Making of BeanBoozled

Yes, we made our football team eat disgusting jelly beans. And yes, it was hilarious. Here's how we made it happen.

Empathy & Authenticity: Reaching The Millennial Generation Through Social Media

To reach the millennial generation, we  —  as content creators  —  must embrace the inward/outward juxtaposition of empathy and authenticity.

5 Tips For Cooking Up a Recipe Video

How to make an overhead recipe video when you're not Martha Stewart.

Jen Smith
Assistant Director of Social and Digital Media | Division of External Relations
Third-generation Fort Collins native. Former Husker and pro softball player. Loves avocados, flip flops, cowboy boots, ice cream, playing the guitar, traveling, live music, dogs and DIY projects. Hates snakes. That's it – just snakes. Well, snakes and math. Proudest social moment: CSU's post for #LoveWins.