Many of us have been tasked to make science social, something that’s easier said than done.
Best Practices
Tough Talks: Making Hard Conversations Social
If it's happening in the world, it's probably happening on your campus. And if it's happening on your campus, it needs to be discussed.
Social Media as a Customer Service Tool
Social and digital media professionals are on the front lines of building authentic and organic relationships with our customers.
UGC: Content Of The People, By The People, For The People
We're in the midst of a trust crisis, but user-generated content can bring the power back to the people.
Stepping up Your Facebook Live Through Third-Party Apps/Software
I tried out Switcher Studio for three Facebook Live videos. Here's what I learned.
Design, Color and Social Trends for 2018
Empowering and bold, moody and flat, check out some of 2018's trendiest trends.
5 Ideas for Finals Week
Five social media content ideas to ease the stress and anxiety of finals week.
A Non-Designer’s Guide to Design
Good design comes from understanding the rules.
CSU Rams Game Day Through Photos
Energy and emotion are everything.
Tag, You’re It. How to Deal with Facebook Spam Tags
It's not cool when a spammer tags itself in more than 25 Facebook posts over the past year.
Strategy: Snapchat Takeovers in Higher Ed
How Colorado State University approaches Snapchat Takeovers
From First Photo to Final Form
The first photo is like a sketch. The final form is achieved through editing.
Social Analytics: Breaking Down Facebook Insights
Facebook Insights frustrate me. The Insights Overview isn’t accurate or consistent and sometimes doesn’t even work. If analytics are supposed...
#CSUSocial Made 1,200 Snapchat Friends (in one month)
Tips for getting incoming freshmen to follow your university's Snapchat account
Editing Facebook Link Displays Through WordPress
Facebook no longer allows pages to edit link displays. But we've found a trick around it.
Using Pinterest for Higher Education Outreach and Engagement
Ben Silberman grew up in Iowa spending free time collecting bugs. Evan Sharp was an architect. Paul Sciarra played in...
12 Months. 12 Posts. 12 Words or Less.
You only have less than 8 seconds to capture your audience’s attention. Even if you write a spectacular masterpiece, fans will scroll past if it’s too long.
Mascots on Social Media: Lessons from the Best
If you're looking for content inspiration and strategy direction for your mascot's social media accounts, here are some lessons I learned from the best in the game.
Graduation Creative Collection That Helped #CSUSocial Reach 6.5M on Facebook
A complete list of graduation assets #CSUSocial created for Spring Commencement 2017
Why It’s Not a Surprise We Made a Video Surprising Students with Puppies
Surprising students and professors with puppies might sound like a silly video idea, but it's actually very strategic. Here's why.