Best Practices

Developing a Social Media Strategy for University Presidents

If your university president, dean, or anyone in leadership is interested in starting a Twitter or Instagram account, here are some tips, based on our own rockstar, President McConnell.

Social Media Analytics Toolbox

With the start of a new year, it’s time to reflect on what worked last year and adjust strategy going...

A Beginner’s Guide to Google Search Console

Google Search Console helps you monitor, manage, and troubleshoot issues with your website's presence on Google.

Instagram Stories Hack: Adobe Spark

If you’re looking for a simple way to create cost-effective, engaging Instagram Stories in a short amount of time, look no further than Adobe Spark Post.

4 Takeaways from Social Media Strategies Summit for Higher Education

An unexpected perk of working in higher education social media is the HESM community.

Instagram Feed Inspiration

First impressions mean everything – especially when it comes to your Instagram feed. Developing a consistent theme can deliver so much value for your brand, whether you’re wanting to increase followers, engagement or set yourself apart from competitors, you can do so by being intentional with your feed.

5 New Social Media Features that will Make Your Life Easier

These new social media tools and features will help free up time and (potentially) money in your budget.

How to Leverage Your All-Stars on Social Media

People interact with the content they love. Here's how to identify and leverage your all-stars for all current and potential fans.

SEO Essentials : 6 Things To Absolutely Do For Your SEO

6 SEO basics that you should absolutely be doing.

Tips for Live Social Media Coverage of Events: Washington, D.C. Edition

Research, travel tips, alumni engagement and more. All in Washington, D.C.

How to Create a LinkedIn University Page

Here's how and why your institution should be on LinkedIn.

Website Migration Best Practices : Denver Digital Summit Recap

Team Social was at the Denver Digital Summit late last month. It was two days filled with a tremendous amount...

High Noon Photography

Photography In Harsh Lighting Taking photos during the middle of the day outside is a difficult setting to shoot in....

Strategic Planning 101

Strategic planning season is here. This time of year provides great opportunity to set yourself and your brand up for success – with the right mindset and tools.