Instagram users more often turn to Stories than Feed in two scenarios: for in-the-moment content and for unfiltered, authentic content.
Best Practices
Turn New Students Into Fans & Followers
CSU Social gained just about 1,250 new followers on Instagram over the past three weeks. Here’s how we did it.
Make Art, Not Content
Nobody cares about your content. That's the harsh truth we must come to accept as modern content creators.
Taking Care of Your Social Media Community
Until yesterday, I was planning to blog about a video I produced that shares the story of one insanely talented veterinarian,...
5 Tips for Creating Epic Summer Social Media Content
How our mascot's epic summer adventure came to be, how we made it happen, and what we learned.
Dear Collabo-Haters: How Six Brains Led to this Graduation Video
Teamwork makes the dream work.
Three Ways to Make Science Social
Many of us have been tasked to make science social, something that’s easier said than done.
Tough Talks: Making Hard Conversations Social
If it's happening in the world, it's probably happening on your campus. And if it's happening on your campus, it needs to be discussed.
Social Media as a Customer Service Tool
Social and digital media professionals are on the front lines of building authentic and organic relationships with our customers.
UGC: Content Of The People, By The People, For The People
We're in the midst of a trust crisis, but user-generated content can bring the power back to the people.
Stepping up Your Facebook Live Through Third-Party Apps/Software
I tried out Switcher Studio for three Facebook Live videos. Here's what I learned.
Design, Color and Social Trends for 2018
Empowering and bold, moody and flat, check out some of 2018's trendiest trends.
5 Ideas for Finals Week
Five social media content ideas to ease the stress and anxiety of finals week.
A Non-Designer’s Guide to Design
Good design comes from understanding the rules.
CSU Rams Game Day Through Photos
Energy and emotion are everything.
Tag, You’re It. How to Deal with Facebook Spam Tags
It's not cool when a spammer tags itself in more than 25 Facebook posts over the past year.
Strategy: Snapchat Takeovers in Higher Ed
How Colorado State University approaches Snapchat Takeovers
From First Photo to Final Form
The first photo is like a sketch. The final form is achieved through editing.
Social Analytics: Breaking Down Facebook Insights
Facebook Insights frustrate me. The Insights Overview isn’t accurate or consistent and sometimes doesn’t even work. If analytics are supposed...
#CSUSocial Made 1,200 Snapchat Friends (in one month)
Tips for getting incoming freshmen to follow your university's Snapchat account