You only have less than 8 seconds to capture your audience’s attention. Even if you write a spectacular masterpiece, fans will scroll past if it’s too long.
Best Practices
Mascots on Social Media: Lessons from the Best
If you're looking for content inspiration and strategy direction for your mascot's social media accounts, here are some lessons I learned from the best in the game.
Graduation Creative Collection That Helped #CSUSocial Reach 6.5M on Facebook
A complete list of graduation assets #CSUSocial created for Spring Commencement 2017
Why It’s Not a Surprise We Made a Video Surprising Students with Puppies
Surprising students and professors with puppies might sound like a silly video idea, but it's actually very strategic. Here's why.
#CSUSocial Intern Life: Pro Tips for the Next #CSUSocial Intern
It is time to pass the baton along to the next #CSUSocial intern, so I thought I'd pass on some pointers and advice.
Snapchat Pro Tip: Let Students Tell Your Story
Make your Snapchat stories more relevant and relatable to students... by featuring students.
Social Analytics: The Cost Of Darkness
Analytics is a fluid process. It's all about going from one thing to the next, searching for patterns and other meaningful information gathered from the analysis of data.
The Difference Between Using Social Media for Yourself vs. For A Brand
Social media...as a profession. Ahh, yes. It really is the best job in the world. But what IS a career in social?
How To: Create A Facebook Live Poll Video
Last month, I wrote about Facebook Live and why it is thriving. Things like anticipation and the fear of missing...
Quick Facebook Hacks that Might Make Your Life a Little Easier
It's the small wins in life.
The Power of Typography
Typography is composing fonts and typefaces in a meaningful way. Its power often goes unnoticed, despite its influence on everyone. Different...
FOMO & Dopamine: Why Facebook Live Is Thriving
We fear missing out. We crave suspense. For a Millennial generation that is highly skeptical of institutions, live content is a breath of fresh air, serving up unfiltered content that is stripped of any manipulation or deception. What is seen is what is true. Unscripted.
20 Social Media Terms You Should Prolly Know
Let's get you talking like a social media Ninja.
New Year’s Resolutions for the Inert Introvert
Resolutions are about broken things. Since a resolution implies that something ought to be fixed, I'm writing to you instead of 2017. It's a list for me. Not 9-5 me. Not weekend me. Just me.
The Art of Sharing Meaningfully
To listen deeply, share meaningfully, and build community. That's our mission.
Tips for Creating Your Personal Brand on Twitter
Everything from creating a profile, to building a following, to strategizing what to tweet.
5 Ideas for Content Inspiration
We’ve all been there. As social media professionals for brands, there are days when you find yourself in a content drought.
Going Viral: The Making of BeanBoozled
Yes, we made our football team eat disgusting jelly beans. And yes, it was hilarious. Here's how we made it happen.
Empathy & Authenticity: Reaching The Millennial Generation Through Social Media
To reach the millennial generation, we — as content creators — must embrace the inward/outward juxtaposition of empathy and authenticity.
5 Tips For Cooking Up a Recipe Video
How to make an overhead recipe video when you're not Martha Stewart.