More than ever, people are turning to social media as a way to stay connected as we practice safe social distancing during the COVID-19 pandemic.
Posting a video to social media often means doing three edits for different social media platforms: horizontal, square and vertical. But, a new tool on Premiere Pro does all the work for you.
If your university president, dean, or anyone in leadership is interested in starting a Twitter or Instagram account, here are some tips, based on our own rockstar, President McConnell.
With the start of a new year, it’s time to reflect on what worked last year and adjust strategy going...
Google Search Console helps you monitor, manage, and troubleshoot issues with your website's presence on Google.
If you’re looking for a simple way to create cost-effective, engaging Instagram Stories in a short amount of time, look no further than Adobe Spark Post.
An unexpected perk of working in higher education social media is the HESM community.
Learn about the main traffic sources and mediums reported in Google Analytics.
Understanding some of the terms that you are likely to see in most Google Analytics reports.
First impressions mean everything – especially when it comes to your Instagram feed. Developing a consistent theme can deliver so much value for your brand, whether you’re wanting to increase followers, engagement or set yourself apart from competitors, you can do so by being intentional with your feed.
These new social media tools and features will help free up time and (potentially) money in your budget.
People interact with the content they love. Here's how to identify and leverage your all-stars for all current and potential fans.
6 SEO basics that you should absolutely be doing.
Research, travel tips, alumni engagement and more. All in Washington, D.C.
Here's how and why your institution should be on LinkedIn.
Team Social was at the Denver Digital Summit late last month. It was two days filled with a tremendous amount...
Photography In Harsh Lighting Taking photos during the middle of the day outside is a difficult setting to shoot in....
Strategic planning season is here. This time of year provides great opportunity to set yourself and your brand up for success – with the right mindset and tools.
Tips on how to use tags on YouTube to make your content more discoverable.
YouTube’s algorithm is moving toward creating a level playing field for all content creators.