You only have less than 8 seconds to capture your audience’s attention. Even if you write a spectacular masterpiece, fans will scroll past if it’s too long.
If you're looking for content inspiration and strategy direction for your mascot's social media accounts, here are some lessons I learned from the best in the game.
A complete list of graduation assets #CSUSocial created for Spring Commencement 2017
Surprising students and professors with puppies might sound like a silly video idea, but it's actually very strategic. Here's why.
It is time to pass the baton along to the next #CSUSocial intern, so I thought I'd pass on some pointers and advice.
Make your Snapchat stories more relevant and relatable to students... by featuring students.
Analytics is a fluid process. It's all about going from one thing to the next, searching for patterns and other meaningful information gathered from the analysis of data.
Social media...as a profession. Ahh, yes. It really is the best job in the world. But what IS a career in social?
Last month, I wrote about Facebook Live and why it is thriving. Things like anticipation and the fear of missing...
It's the small wins in life.
Typography is composing fonts and typefaces in a meaningful way. Its power often goes unnoticed, despite its influence on everyone. Different...
We fear missing out. We crave suspense. For a Millennial generation that is highly skeptical of institutions, live content is a breath of fresh air, serving up unfiltered content that is stripped of any manipulation or deception. What is seen is what is true. Unscripted.
Let's get you talking like a social media Ninja.
Resolutions are about broken things. Since a resolution implies that something ought to be fixed, I'm writing to you instead of 2017. It's a list for me. Not 9-5 me. Not weekend me. Just me.
To listen deeply, share meaningfully, and build community. That's our mission.
Everything from creating a profile, to building a following, to strategizing what to tweet.
We’ve all been there. As social media professionals for brands, there are days when you find yourself in a content drought.
Yes, we made our football team eat disgusting jelly beans. And yes, it was hilarious. Here's how we made it happen.
To reach the millennial generation, we — as content creators — must embrace the inward/outward juxtaposition of empathy and authenticity.
How to make an overhead recipe video when you're not Martha Stewart.