Best Practices

Graduation Creative Collection That Helped #CSUSocial Reach 6.5M on Facebook

A complete list of graduation assets #CSUSocial created for Spring Commencement 2017

Why It’s Not a Surprise We Made a Video Surprising Students with Puppies

Surprising students and professors with puppies might sound like a silly video idea, but it's actually very strategic. Here's why.

#CSUSocial Intern Life: Pro Tips for the Next #CSUSocial Intern

It is time to pass the baton along to the next #CSUSocial intern, so I thought I'd pass on some pointers and advice.

Snapchat Pro Tip: Let Students Tell Your Story

Make your Snapchat stories more relevant and relatable to students... by featuring students.

Social Analytics: The Cost Of Darkness

Analytics is a fluid process. It's all about going from one thing to the next, searching for patterns and other meaningful information gathered from the analysis of data.

The Difference Between Using Social Media for Yourself vs. For A Brand

Social media...as a profession. Ahh, yes. It really is the best job in the world. But what IS a career in social?

How To: Create A Facebook Live Poll Video

Last month, I wrote about Facebook Live and why it is thriving. Things like anticipation and the fear of missing...

Quick Facebook Hacks that Might Make Your Life a Little Easier

It's the small wins in life.

The Power of Typography

Typography is composing fonts and typefaces in a meaningful way. Its power often goes unnoticed, despite its influence on everyone. Different...

FOMO & Dopamine: Why Facebook Live Is Thriving

We fear missing out. We crave suspense. For a Millennial generation that is highly skeptical of institutions, live content is a breath of fresh air, serving up unfiltered content that is stripped of any manipulation or deception. What is seen is what is true. Unscripted.

20 Social Media Terms You Should Prolly Know

Let's get you talking like a social media Ninja.

New Year’s Resolutions for the Inert Introvert

Resolutions are about broken things. Since a resolution implies that something ought to be fixed, I'm writing to you instead of 2017. It's a list for me. Not 9-5 me. Not weekend me. Just me.