Facebook Insights frustrate me. The Insights Overview isn’t accurate or consistent and sometimes doesn’t even work. If analytics are supposed...
Tips for getting incoming freshmen to follow your university's Snapchat account
Ben Silberman grew up in Iowa spending free time collecting bugs. Evan Sharp was an architect. Paul Sciarra played in...
You only have less than 8 seconds to capture your audience’s attention. Even if you write a spectacular masterpiece, fans will scroll past if it’s too long.
If you're looking for content inspiration and strategy direction for your mascot's social media accounts, here are some lessons I learned from the best in the game.
A complete list of graduation assets #CSUSocial created for Spring Commencement 2017
Surprising students and professors with puppies might sound like a silly video idea, but it's actually very strategic. Here's why.
It is time to pass the baton along to the next #CSUSocial intern, so I thought I'd pass on some pointers and advice.
Make your Snapchat stories more relevant and relatable to students... by featuring students.
Analytics is a fluid process. It's all about going from one thing to the next, searching for patterns and other meaningful information gathered from the analysis of data.
Social media...as a profession. Ahh, yes. It really is the best job in the world. But what IS a career in social?
Last month, I wrote about Facebook Live and why it is thriving. Things like anticipation and the fear of missing...
It's the small wins in life.
Typography is composing fonts and typefaces in a meaningful way. Its power often goes unnoticed, despite its influence on everyone. Different...
We fear missing out. We crave suspense. For a Millennial generation that is highly skeptical of institutions, live content is a breath of fresh air, serving up unfiltered content that is stripped of any manipulation or deception. What is seen is what is true. Unscripted.
Let's get you talking like a social media Ninja.
Resolutions are about broken things. Since a resolution implies that something ought to be fixed, I'm writing to you instead of 2017. It's a list for me. Not 9-5 me. Not weekend me. Just me.
To listen deeply, share meaningfully, and build community. That's our mission.
Everything from creating a profile, to building a following, to strategizing what to tweet.
We’ve all been there. As social media professionals for brands, there are days when you find yourself in a content drought.