Responding to negative reviews is sensitive. Here's what we do.
Facebook no longer allows pages to edit link displays. But we've found a trick around it.
It's not a new idea, but it's incredibly engaging.
If you're looking for content inspiration and strategy direction for your mascot's social media accounts, here are some lessons I learned from the best in the game.
Surprising students and professors with puppies might sound like a silly video idea, but it's actually very strategic. Here's why.
Social media...as a profession. Ahh, yes. It really is the best job in the world. But what IS a career in social?
It's the small wins in life.
From bland pictures of students next to posters to a meaningful video about research.
Less is more. Until more is more.
Everything from creating a profile, to building a following, to strategizing what to tweet.