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Doubling User Retention With Interactive Video

Interactive video allows storytellers to deliver long-form narratives while maintaining audience interest.

Graduation Creative Collection That Helped #CSUSocial Reach 6.5M on Facebook

A complete list of graduation assets #CSUSocial created for Spring Commencement 2017

Kevin’s Walk: By The Numbers

Last month, I wrote about analytics being the bloodstream of a social strategy, indicating the vitality of a brand. After posting Kevin's Walk, our brand burst into life with a pulse as lively as ever, and the post quickly became our most successful piece of content of all time.

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A ship is safe in harbor, but that is not what a ship was built for.

William H. Shedd
Ashley Manweiler
Colorado State alum. Graduated in 2013 with a B.A. in journalism and technical communications, concentration in public relations. I’m not a science genius, but I write about it a lot. My favorite social media platform? Buzzfeed.

Why It’s Not a Surprise We Made a Video Surprising Students with Puppies

Surprising students and professors with puppies might sound like a silly video idea, but it's actually very strategic. Here's why.

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It’s genuinely humbling to think that a simple personal goal could explode into more than a million connections.

Kevin Hoyt
Kimberly Stern
Director of Social and Digital Media | Division of External Relations
Keeping Colorado State social since 2009. Love my job and believe that people behind the computer (or mobile device!) matter. I’m a Ram through and through. Owls are the worst.

Inside CSU’s Most Popular Facebook Post

The numbers are staggering: 5.3M people reached. 1.6M views. 500,000+ engagements. Deconstructing CSU's most popular Facebook post. Ever.

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If want to be truly great, you have to work as hard to be a great teammate as you do to be a great player.

Jon Gordon
Jen Smith
Assistant Director of Social and Digital Media | Division of External Relations
Third-generation Fort Collins native. Former Husker and pro softball player. Loves avocados, flip flops, cowboy boots, ice cream, playing the guitar, traveling, live music, dogs and DIY projects. Hates snakes. That's it – just snakes. Well, snakes and math. Proudest social moment: CSU's post for #LoveWins.

Snapchat Pro Tip: Let Students Tell Your Story

Make your Snapchat stories more relevant and relatable to students... by featuring students.

Jen Smith
Assistant Director of Social and Digital Media | Division of External Relations
Third-generation Fort Collins native. Former Husker and pro softball player. Loves avocados, flip flops, cowboy boots, ice cream, playing the guitar, traveling, live music, dogs and DIY projects. Hates snakes. That's it – just snakes. Well, snakes and math. Proudest social moment: CSU's post for #LoveWins.

Social Analytics: The Cost Of Darkness

Analytics is a fluid process. It's all about going from one thing to the next, searching for patterns and other meaningful information gathered from the analysis of data.

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We have two ears and one tongue so that we would listen more and talk less.

Diogenes
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A brand is no longer what we tell the consumer it is. It is what consumers tell each other it is.

Scott Cook
Ashley Manweiler
Colorado State alum. Graduated in 2013 with a B.A. in journalism and technical communications, concentration in public relations. I’m not a science genius, but I write about it a lot. My favorite social media platform? Buzzfeed.

The Difference Between Using Social Media for Yourself vs. For A Brand

Social media...as a profession. Ahh, yes. It really is the best job in the world. But what IS a career in social?

5 Ways to Build a Snapchat GeoFilter Strategy

Get your College or University in the Snapchat GeoFilter game. Here's how.

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There are no traffic jams along the extra mile.

Roger Staubach

How To: Create A Facebook Live Poll Video

Last month, I wrote about Facebook Live and why it is thriving. Things like anticipation and the fear of missing...

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Well, I like to have fun at work.

John Malkovich
Ashley Manweiler
Colorado State alum. Graduated in 2013 with a B.A. in journalism and technical communications, concentration in public relations. I’m not a science genius, but I write about it a lot. My favorite social media platform? Buzzfeed.

Quick Facebook Hacks that Might Make Your Life a Little Easier

It's the small wins in life.

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Ashley Manweiler
Colorado State alum. Graduated in 2013 with a B.A. in journalism and technical communications, concentration in public relations. I’m not a science genius, but I write about it a lot. My favorite social media platform? Buzzfeed.