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Finding Your Social Media Voice & Tone
Reach deep inside your brand, rip its heart out, throw it on the table, and examine it from every angle. What, exactly, pumps life into your brand? That's your voice.
12 Months. 12 Posts. 12 Words or Less.
You only have less than 8 seconds to capture your audience’s attention. Even if you write a spectacular masterpiece, fans will scroll past if it’s too long.
Creating Video for Facebook is Easier Than You Think
If you've got a smartphone, then you can do Facebook video.
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The primary ingredient for progress is optimism.
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Love what you do.
Mascots on Social Media: Lessons from the Best
If you're looking for content inspiration and strategy direction for your mascot's social media accounts, here are some lessons I learned from the best in the game.
Doubling User Retention With Interactive Video
Interactive video allows storytellers to deliver long-form narratives while maintaining audience interest.
Graduation Creative Collection That Helped #CSUSocial Reach 6.5M on Facebook
A complete list of graduation assets #CSUSocial created for Spring Commencement 2017
Kevin’s Walk: By The Numbers
Last month, I wrote about analytics being the bloodstream of a social strategy, indicating the vitality of a brand. After posting Kevin's Walk, our brand burst into life with a pulse as lively as ever, and the post quickly became our most successful piece of content of all time.
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A ship is safe in harbor, but that is not what a ship was built for.
William H. SheddWhy It’s Not a Surprise We Made a Video Surprising Students with Puppies
Surprising students and professors with puppies might sound like a silly video idea, but it's actually very strategic. Here's why.
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It’s genuinely humbling to think that a simple personal goal could explode into more than a million connections.
Kevin HoytInside CSU’s Most Popular Facebook Post
The numbers are staggering: 5.3M people reached. 1.6M views. 500,000+ engagements. Deconstructing CSU's most popular Facebook post. Ever.
#CSUSocial Intern Life: Pro Tips for the Next #CSUSocial Intern
It is time to pass the baton along to the next #CSUSocial intern, so I thought I'd pass on some pointers and advice.
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If want to be truly great, you have to work as hard to be a great teammate as you do to be a great player.
Jon GordonSnapchat Pro Tip: Let Students Tell Your Story
Make your Snapchat stories more relevant and relatable to students... by featuring students.
Social Analytics: The Cost Of Darkness
Analytics is a fluid process. It's all about going from one thing to the next, searching for patterns and other meaningful information gathered from the analysis of data.
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