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5 Ways to Beat the Summer Slowdown on Facebook

It happens to every university social media team: The dreaded (yet welcomed) summer slowdown.

We have to admit, getting a chance to breathe, catch up on work that we had to put on hold, and preparing for the new class to arrive on campus is a beautiful, beautiful thing. Yet, coming up with content while the stars of the show are on summer vacation can be daunting.

Here are five ways you can beat the summer slowdown on Facebook.

1. Connect with your students where they are

Students do really awesome things during summer break. Ask them to share pictures of where they are and what they’re doing, and you won’t be disappointed. The photos they provide can also make a great album for the following day. And there ya go, two posts for the price of one.

This actually works well for two reasons. First, younger Facebook users engage with brands less on Facebook (although, some do still engage). This post is a great way to engage your alumni and parents, too.

We also like to use this same concept to make a contest, giving away T-shirts to randomly-selected winners. (Keeping the winner selection random will encourage people who are just working the summer away in an office to participate, too, which will increase your engagement.)

2. Show them what they’re missing

You brought the students to you, now bring campus to them. Students who travel or go home during summer break rarely get to see just how beautiful your campus is in the summertime. So, show them.

Again, this is a great idea for all your Facebook audiences. Alumni and parents want to get in on the #views, too.

3. Showcase your students and programs

Summer is a great opportunity to give more time to students who are doing really neat things. Seek out those students and impress parents, alumni and other students by your great programs and students.

4. Get creative with national “holidays”

Disclaimer: There is an overkill limit. Don’t force those wacky holidays to work for you. Just keep an eye on them and if one of them works for your brand, go for it.

5. Experiment with new features

Facebook is constantly coming out with new features, including their recent “360” view that you can create just by taking a panorama on your phone.

Trying out new features can take time. Summer is the perfect opportunity to try on a little adventure.

Ashley Manweiler
Colorado State alum. Graduated in 2013 with a B.A. in journalism and technical communications, concentration in public relations. I’m not a science genius, but I write about it a lot. My favorite social media platform? Buzzfeed.