Some say content is king, but in the world of social media data is queen.
Social analytics involves recording, analyzing, and visualizing your stats in order to inform your strategy. Investing time and resources into discovering this strategy keeps you out of the dark. The following presentation includes tips and resources for tracking your own social analytics: Key Performance Indicators, EdgeRank Algorithm, data visualization examples, etc.
I’ve created a template Excel file with basic metrics that you might choose to measure. Feel free to download and utilize as you see fit: SocialMediaAnalytics Template